There is a classic saying that good marketing is both an art and a science, and although this idea has been restated, reused and repeated for years, it has never been truer than it is today. One of the most exciting things about marketing is that while fundamentals like this don't change much, pretty much everything else does. New marketing channels are emerging, customer buying preferences are changing and, perhaps most importantly, emerging technologies are giving way to streamlined processes, improved customer experiences and new approaches to marketing principles and practices. . Technology influences nearly every aspect of business today, and marketing is certainly no exception. In fact, a recent survey by Chief Marketer Keapje e-postdatabase en bouwe e-postlist fluch  found that more than half of marketers plan to increase their marketing technology budgets in 2020. With 2020 fast approaching, consider using one of these technology-driven tactics to fuel your marketing strategy:Incorporate tools equipped with automation Overall, businesses today are looking to adopt more digitized tools, processes, and practices in hopes of helping their employees become as productive and efficient as possible. One tool facilitating this shift is automation, which, as Neil Patel describes, is "the process of using software and technology to optimize, automate, and measure repetitive online tasks.

" For marketing teams in particular, automation creates a major opportunity to improve campaign management, acquire more customers, and measure performance. Above all, today's marketers identify automation's ability to optimize productivity as the primary benefit of using it in a marketing strategy. Email automation is one of the most proven uses of marketing automation, and it's certainly not one to forget. Email marketing generates $44 for every $1 spent, representing an astonishing 4,400% ROI, making it one of the most effective options available to marketing teams today. . Today's email marketing campaigns need to be Keapje e-postdatabase en bouwe e-postlist fluch  timely, personalized, and hyper-relevant to the reader. That said, while email marketing offers great ROI, personalizing emails individually isn't fast, especially if you have hundreds, thousands, or even more contacts. This is where automation plays an important role. Marketing automation tools allow marketing teams to send personalized emails at scale, while maintaining an efficient workflow.

Incorporating higher levels of automation into your email marketing strategy maximizes both efficiency and ROI. Use Big Data to make decisions Today's leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working on assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on reliable customer data. However, less than 40% of marketers actually use this consumer research to make decisions, according to a 2018 Google study. Big Data is an essential part of data-driven marketing strategies and the decisions that drive them. It refers to Keapje e-postdatabase en bouwe e-postlist fluch  the huge, rapidly expanding, diverse, and often unstructured sets of digitized data that are created daily. Today's advances in data storage and analytics have made it easier for businesses to capture, store, and evaluate many types of data, including photos, videos, audio recordings, and written text. Big data allows marketing teams to take information from a number of different sources and analyze it to make smart decisions.

Decisions supported by massive amounts of data enable businesses to anticipate needs, mitigate risk, and deliver more relevant personalized products and services. By analyzing big data, marketers also glean a wealth of useful information that can be used to personalize campaigns and drive personalized experiences, a quality highly valued and sought after by today's consumers. Migrate to the Cloud The Keapje e-postdatabase en bouwe e-postlist fluch  cloud and cloud-based products and services offer a wide range of benefits for today's marketing teams, which is why the average business uses 91 different cloud marketing services. From communication tools like Skype and Slack to document sharing and storage tools like Dropbox and Google Drive, many of today's most useful business resources use the cloud to deliver their unique functions.